How Do Hotels Keep Towels Soft?
Feb 9th 2026
There is a specific kind of magic that happens when you step out of a hotel shower and wrap yourself in a towel that feels like a warm, heavy cloud. As someone who has spent years working with hospitality managers and commercial laundries, I hear the same question constantly: Why can’t my towels at home feel like this? It’s a frustration many business owners and homeowners share after just a few washes, those expensive linens start feeling more like sandpaper than silk.
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