Wholesale Gym Towels for Fitness Facilities
Jan 21st 2026
When I sit down with fitness facility owners to discuss their branding and operations, we often spend hours talking about high-end equipment, lighting, and digital marketing strategies. However, there is one humble item that consistently impacts member retention more than almost any other: the towel service. It is a tactile touchpoint that speaks volumes about your facility’s standards. If a member reaches for a towel that feels like sandpaper or smells slightly of damp storage, it doesn&r